Paid advertising

When implementing Pay-Per-Click (PPC) campaigns, adopt a data-driven strategy. Maximise your budget’s effectiveness.

All Supports is an NDIS registered disability service provider.

Paid Advertising

Although they had a decent client base, we were able to generate multiple leads and enquiries through paid advertising. One campaign we ran generated multiple subscribers for an email list. This was a specific ad campaign to target new NDIS participants. From there Gold Digital designed a comprehensive PDF Guide to promote through Facebook Ads.

After the 1st week, we had already generated several leads on a fairly low budget of $5 per day.

Enghouse Interactive is a global software company, which generated leads through online advertising.

We effectively managed the paid ad campaigns for Enghouse Interactive where each lead has Customer Lifetime Values (CTV) of 5 figures and more. This means they generate a tremendous ROI from their paid advertising. We managed to reduced the Cost Per Lead (CPL) dramatically so they could acquire leads more effectively.

We ran Facebook Ad campaigns for Subtle Weddings, a local wedding videography/photography business which was previously owned. With each lead worth approximately $52.

Assuming 1/10 leads converted, it would cost $520 to acquire a lead, which is worth on average $1000-$2500 in profit (wedding photography/videography is a very expensive service!).

This is equal to putting in $5 and getting $10-$25.

With further conversion rate optimization this could be campaign could be improved significantly to generate leads at an even lower rate.

Paid advertising

Google Ads

Google Search is a sort of Paid Search advertising and is one of the most effective ways of internet advertising since you can target people that are actively searching for your product or service.

Facebook Ads

You can develop audience lists for Facebook Ads that correspond to your target market. Once these customers browse around Facebook you can have your ad shown up on their newsfeed.

LinkedIn Marketing

The LinkedIn Sponsored Content platform is used for all LinkedIn advertising. An effective B2B paid ad platform we are experienced with.

Instagram Promotion

A component of the Facebook Audience Network is Instagram. It's simple to locate the ideal audience on Facebook and Instagram, grab their attention, and produce outcomes.

Google Display

You can target any of the 2 million partner sites in the Google Display Network (GDN). It allows you to target specific audiences, including retarget to earlier site visitors.

PARTNER UP WITH A PRO TEAM

Do you require a paid advertising campaign?

Paid ads/ PPC management

PPC advertising that is best informed by data.

Adaptable month-to-month contracts. No contracts that are fixed.

many years of expertise in managing effective PPC campaigns.

The Google Ads account will be completely accessible to you. 100% transparency.

There is always standard website and conversion tracking.

You will be able to contact the PPC expert that handles your account directly.

Our PPC Marketing Approach

Market Research

Finding keywords and learning analytics about search volume and behaviour

Targeted Search Campaigns

General terms (relative to services or products), brand terms, competitor terms, and new terms looked up via voice and mobile search

Monitoring conversions

Leads, phone calls, sales and/or certain website events e.g. chat, time on site.

Audience Approach

Identifying and targeting your target consumer with 3rd party data e.g. previous search behaviour on Google search + sites visited

Ad Text

Clear call-to-actions that are in line with your company's goals and what you have to offer

Search campaigns that are fully optimised

Search campaigns with Google Ads optimization scoring and best practices

Case Studies

Caring Australia wanted to generate as many enquiries as possible for their accommodation services.

Caring Australia

Freedom Care Group is a disability service company. We began SEO from March 2021 to July 2021. Even after we have stopped SEO, results continued to rise.

Freedom Care Group

Increased organic keywords by 300% in 4 months. Have improved ranking by 30% for certain relevant keywords.

Owner Inspections

Building Inspections Company

Achieved a position of 2,3,6 for a website page that was receiving a combined monthly traffic of 870 searches per month. Ultimately leading to more client enquiries and brand awareness.

Freedom Care Group

NDIS Disability Provider

Reduced the CPL ( Cost per lead) from $200.98 to $42.27- $63.58 on paid advertising in the APAC region. Set up professional website redesigns and landing page integrations as well as form integrations.

Enghouse Interactive

Software company

After the 1st week, we had already generated several leads on a fairly low budget of $5 per day.

All Supports

NDIS Registered Disability Service Provider

Increased organic keywords by 300% in 4 months. Have improved ranking by 30% for certain relevant keywords.

Owner Inspections

Building Inspections Company

Achieved a position of 2,3,6 for a website page that was receiving a combined monthly traffic of 870 searches per month. Ultimately leading to more client enquiries and brand awareness.

Freedom Care Group

NDIS Disability Provider

Enghouse Interactive

Software company

After the 1st week, we had already generated several leads on a fairly low budget of $5 per day.

All Supports

NDIS Service Provider

FAQ

Frequently Asked Questions

What is your process?

As a PPC agency on Gold Digital assists companies of all sizes with website improvements and pay-per-click campaign optimization. We emphasise PPC advertising that is data-driven.

Gold Digital has years of experience managing online advertising campaigns for various sorts of clients and can offer you the expertise, support, and quality you need to make your campaigns successful and scalable.

Gold Digital, quickly expanding PPC firm, can assist you with PPC advertising, search engine marketing (SEM), Google Ads/AdWords, Facebook Ads, website tracking, and many other aspects of the online world.

What kinds of customers do you deal with?

Businesses that consistently want to enhance their PPC (Google Ads/AdWords, Facebook Ads) campaigns are those that Gold Seo works with. We will continuously test and improve your campaigns utilising best practises and our 12+ years of expertise.

In addition to working with companies in the following sectors: B2B & Consultancy, Education Providers, Small & Local Businesses, Charities, Finance & Insurance, Tech Startups, Dentists & Health, Online Marketplaces, Travel & Tourism, E-commerce & Retailers, Real Estate, and more, Gold Seo has a strong focus on data-driven search engine marketing (SEM).

We are a PPC company that serves clients all throughout Australia.

PPC advertising: What is it?

PPC, or pay-per-click, stands for. It’s a type of online advertising where advertisers can only be paid when an ad is clicked. One of the most popular venues for PPC advertising is Google Ads. The same approach is, however, utilised by numerous other internet advertising platforms.

How does PPC marketing operate?

Like Google Ads, most PPC platforms are using a disguised auction model. Each advertiser has the option to submit a bid for the highest amount they are ready to pay for a click on a specific keyword. Google determines each advertiser’s ad ranking based on a complex algorithm (which considers numerous things like the bid and relevancy).

What exactly does a PPC firm do?

An advertiser’s PPC account is completely managed by a PPC agency. By regularly testing and optimising their PPC campaigns, it helps the advertiser receive better results from their PPC ads. The ROI of your campaigns can be significantly increased by working with the right PPC agency.

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